Canvas is the usual material - More here
One embroiders on canvas with 40 - 50 holes/10cm, if one embroiders cross stitches with the embroidery wool the canvas can also have approx. 30 holes / 10 cms
Canvas Penelope with approx. 3,9 holes/cm
Sample: half cross stitch, the stitches are behind vertically or horizontally, in front of diagonally
White canvas with approx, 4,4 holes/cm
Sample: Petit Point stitch - worked from right to left, a stitch is stitched from left down to right up. Behind is a long oblique stitch.
Here Zweigart Tiwst an interlock canvas with approx 4,8 holes/cm, an interlock canvas with 4 holes/cm is also ok.
Sample: Here its trammed. First a thread is stretched from left to right and then its embroidered from the right to the left with Petit Point.
Advantage: One can embroider quickly.
Disadvantage: The stitches look gladly a little bit irregularly.
Advantage: The stitches are dense.
Disadvantage: One needs more yarn.
Advantage: The stitch is plastically and very close.
Disadvantage: One needs a lot of yarn.